Draper James, a Southern inspired retail brand founded by Reese Witherspoon has unveiled its holiday 2016 campaign, featuring festive jumpers, dresses and accessories.

Witherspoon commented 'I am so thrilled by the overwhelming response to Draper James. Having sold in all 50 states and over 15 countries, it is clear that customers are really responding to our brand. Being born and raised in the South, I take great pride in the brand story'.